"Senior Graphic Designer", so you would think, “must know how to draw, must be creative and must be an Apple fan.”
True, but looking deeper in to it, I’m much more—I’m a marketer, an entrepreneur, a social media strategist and a tech geek (fascinated by technology, gadgets or home automation systems. Try me, seriously).
If we talk about design, I’m a strong believer in the power of branding. I believe that we humans, don’t buy “stuff.” We don’t make decisions based on features and benefits. We make decisions based on emotion, “gut feel” and brand promise.
We buy when we are moved. We buy when we are captivated and engaged to the point that we forget what we know and say, “I need THAT.”
And so I help people and companies create that reaction. I help people and corporations communicate their brands in a memorable, engaging and effective way, attracting the right audiences and move them toward a goal.
Confident with all areas of the graphic design industry, but eager to research and learn something every day. Why do I have 98-99% of many of my software skills? When it comes to software and our changing environment, who knows it really a 100%?
photo retouch, image optimization.
logos, email-blast, infographs.
magazines, printed ads, direct mail.
email blasts, fillable forms, pre-press.
digital, conventional, other methods.
printed and web design.
Over twenty years experience as a Graphic Designer, supporting the Marketing function for some of Canada’s best known brands, including Retail Council of Canada, Xerox Corp., Staples, Eli Lilly and Pfizer. Specialties include: marketing strategies, effective e-commerce and web design, corporate brand development, social media marketing and branding. Sharp sense of humour and a passion for exotic reptiles.
Directs and executes all creative design needs for the association, including but not limited to, branding, marketing collateral, print and Web. Expanded professional skills through work with association vendors, members and partners.
Supported all Xerox's national clientele with design and marketing collateral, print and web. Xerox's design studio is the nucleus of creative services for the Company. Trained extensively on branding and corporate identity standards. Assigned accounts: Enbridge Gas Distribution, Eli Lilly, Wyeth-Pfizer, Xerox Head Office and Staples Canada.
Started an exotic-reptiles importing company, with a well stablished e-commerce platform including website, Facebook Fan page and twitter, promptly gained attention from international suppliers and buyers, positioning Chameleons Canada as one of the leaders in the industry.
Four year program, focused on the creative aspects of designing and producing graphic solutions and materials including print, packaging, environmental, and marketing campaigns for corporate, publishing, advertising and marketing clients.
Integrated approach to client-side website design techniques and website management procedures through converging theoretical concepts and practical applications.
I've been privileged to work on many business sectors, Pharmaceutical, Retail, Pet trade, with the opportunity to accumulate over the years a vast experience across the field. This enables me to quickly understand, assess and determine the client’s needs and find the most effective solution. Please have a look at my gallery of work, hoping you will find the designer that you are looking for.
What my clients and previous co-workers say about my work.
Edgar provides excellent consistent design and production work for web and print media. He manages his time well and can handle a variety of projects while meeting tight deadlines. Edgar has a proven ability to efficiently manage and prioritize multiple projects simultaneously. As a Brand Manager and client, I did observe many strengths in his performance.
I've had the pleasure to work with Edgar over the past few years and I can say that without a doubt his creative talent, professionalism and attention to detail make him an invaluable asset. At the beginning of a job, Edgar always makes sure he understands the total scope of the project from start to finish. His designs are creative and he always provides options/variations.
Edgar provides excellent, consistent design and production work for web and print media. He manages his time well and can handle a variety of projects while meeting tight deadlines. He is very knowledgeable with the various design software applications, as well as dealing and partnering with printing industry. Excellent organizing complex design projects with multiple versions, and monitoring time efficiently.
I've had several occasions to work with Edgar and was able to see how he uses his creative thinking to achieve great results. No matter the task, Edgar is passionate and works closely with the client, aiming high and having the end results in mind.
I had the privilege of working with Edgar at Xerox's Canadian Centre for Customer Innovation (CCCI). Edgar was a dedicated, detail and goal oriented colleague. Deadlines were first and foremost and he had a natural ability to lead. Edgar put all of his energy and stamina toward getting the jobs done. He had an array of technical knowledge based on his background and was always focused on satisfying clients. No matter how complex the problem was, he always had a creative, elegant, and cost-effective solution.
Feel free to contact me if you have any questions or comments. You can reach me via twitter, linkedin, or using the form on this page.