Experienced Sr. Graphic Designer–Production Manager with over two decades of expertise in providing comprehensive marketing support for renowned Canadian brands, such as Tempur Sealy Intl., Retail Council of Canada, Xerox Corp., Staples, Eli Lilly, Pfizer, Canadian Tire, and Enbridge.
I’m a multi-talented visual designer, marketer, entrepreneur, and social media strategist. I have a passion for technology and love talking about gadgets. Branding is my driving force, as I believe it has a profound impact on businesses.
In my experience, decision-making goes beyond features and benefits—it’s about emotions and intuition. A brand’s promise can truly captivate an audience and spur them into action.
That’s where I come in! I excel at finding resourceful solutions to even the toughest challenges. I aim to help individuals and businesses create memorable and engaging brand that effectively communicates their message. By attracting the right audience and guiding them toward specific goals, we can achieve success together.
Ready to elevate your brand? Let’s connect!
Together, we will define your goals, uncover the unique aspects of your project, and identify your target audience. Through thorough research, I will gain a deep understanding of your expectations.
Drawing upon comprehensive research, I will present you with viable options. We are partners in this journey, and your valuable feedback will be crucial in shaping the outcome.
Back to refine and put together the final touches. Once the main idea for the project is approved, let’s develop all the different components for your marketing strategy.
“The devil is in the details” Your final product should be bulletproof, ready to print or be published, with the proper file format, colour space, proofread, etc. No worries here, you are covered.
I’m confident with all areas of the graphic design industry but eager to research and learn something every day. If I don’t know, I’ll figure it out!.
Sharp intuition to create visual content to communicate a message through the effective use of creativity, typography, illustration, and images.
Solid background with Shopify, WordPress and e-commerce solutions. Authorized Shopify partner. Proven record developing e-stores and Social Media presence.
Natural entrepreneur, always looking for different ways to improve and increase business opportunities.
Good font usage is crucial when transmitting a message. It could become the symbol or icon of a campaign. It should be picked and tinkered meticulously.
Blogger of technology gadgets, Apple stuff, home automation and my favourite topic, exotic reptiles from Madagascar.
Skilled in managing client proposals from start to finish, from budgeting, typesetting through to design, print and production.
Sept 1990 – The National Autonomous University of Mexico.
A four-year program focused on the creative aspects of designing and producing graphic solutions and materials, including print, packaging, environmental, and marketing campaigns for corporate, publishing, advertising, and marketing clients.
Sept 2000 – Metropolitan University. Mexico City.
Website design techniques and proper management and administration. Through converging theoretical concepts and practical applications.
Spoken, read, written
Fluent in English and Spanish
2022 – Present – Sr. Graphic Designer & Production Manager
Manager of the creative marketing team, developing and implementing the Tempur Sealy retail experience, including marketing materials, point of purchase, collateral and product platform support for all Tempur Sealy Canada brands and product lines. Involved in every aspect of collaboration, from the idea phase to the execution.
2012 – 2020 – Senior Graphic Designer
Manager of all the graphic design needs for a non-profit association with over 45,000 members nationwide. Responsible for translating marketing requirements into compelling designs across multiple print and digital platforms. Worked closely with the marketing team manager in developing the artistic direction for more than ten events every year, product launches and advertising campaigns.
Art directed outsourced graphic designers and printers supporting some of the events; quoting and budgeting experience.
2000 – 2011 – Senior Graphic Designer
Employed within Xerox Business Services (XBS), a division specializing in ad agency outsourcing services for major corporations.
Dedicated eleven years to providing design and marketing collateral, print, and web services to Xerox’s national clientele. Contributed to positioning XBS as the central hub for creative solutions within the company.
Received specialized training in branding and corporate identity standards. Continuously honed customer service skills to deliver exceptional client experiences.
2009 – Present – Owner
Established a reptile importing venture, founding Chameleons Canada. Successfully developed a robust e-commerce platform leveraging WordPress and WooCommerce.
Executed a compelling marketing strategy across Facebook, Twitter, and Instagram, swiftly capturing the interest of global suppliers and buyers and establishing Chameleons Canada as a prominent industry frontrunner.
